Abstract/Summary

Under the general environment of COVID-19, the global economy has been hit to varying degrees, which makes inflation more severe than before. Inflation has increased the cost of raw materials and labor, which has affected different industries to varying degrees. On the one hand, the price is rising, and on the other hand, the consumption level and consumption are declining due to COVID-19. This impact is more evident for some enterprises that pre-fer offline marketing models. Because of the effects of COVID-19, many enterprises that focus on offline marketing but ignore the diversification of marketing channels have further increased their losses or even gone bankrupt. Therefore, it is necessary to carry out market-ing reform in this case. This paper analyzes the characteristics of the COVID-19 environ-ment and successful transformation cases and uses the process tracking method in case stud-ies. By summarizing the methods used in successful cases and generalizing them, people can sort out plans suitable for most enterprises' transformation and provide some ideas for some companies that do not know how to transform.