Exploring entertainment utility from football games
Pawlowski, T., Rambacussing, D., Ramirez, P., Reade, J.
It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing. Abstract/SummaryPrevious research exploring the role of belief dynamics for consumers in the entertainment industry has largely ignored the fact that emotional reactions are a function of the con- tent and a consumer’s disposition towards certain protagonists. By analyzing 19m tweets in combination with in-play information for 380 football matches played in the English Premier League we contribute to the literature in three ways. First, we present a setting for testing how belief dynamics drive behavior which is characterized by several desireable features for empirical research. Second, we present an approach for detecting fans and haters of a club as well as neutrals via sentiment revealed in Tweets. Third, by looking at behavioral responses to the temporal resolution of uncertainty during a game, we offer a fine-grained empirical test for the popular uncertainty-of-outcome hypothesis in sports.
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