Getting close to the customerBirchall, D. and Giambona, G. (2009) Getting close to the customer. In: Mactear, J. (ed.) Fast Track to Success: Sales. Prentice Hall, Harlow. ISBN 9780273721765 Full text not archived in this repository. It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing.
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