Abstract/Summary

This study investigates the relationship between maternal education, child‐care time, and well‐being in the United States, with a particular focus on the role of societal norms. Highly educated mothers spend more time on childcare compared to their less educated counterparts. Drawing on data from the American Time Use Survey's Well‐Being Modules (2012, 2013, 2021), this research provides a comprehensive examination of maternal activities and well‐being. Notably, educated mothers consistently experience reduced instantaneous happiness during childcare, across various caregiving tasks, despite investing greater time in them. To better understand this pattern, we introduce an identity economics model whose predictions are consonant with the empirical findings. Our model illustrates how societal gender roles differentially influence patterns of time allocation by mothers' education and impact their instantaneous and overall well‐being.