US Court of Appeals clarifies standard for trade mark genericide and affirms that GOOGLE trade mark is not genericEkaratne, S. C. (2017) US Court of Appeals clarifies standard for trade mark genericide and affirms that GOOGLE trade mark is not generic. Journal of Intellectual Property Law & Practice, 12 (9). pp. 730-731. ISSN 1747-1532 Full text not archived in this repository. It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing. To link to this item DOI: 10.1093/jiplp/jpx125 Abstract/SummaryElliott v Google, Inc, 856 F3d 1225 (9th Cir 2017) The US Court of Appeals for the Ninth Circuit has affirmed that the GOOGLE trade mark is not generic because, although ‘google’ is used as a verb, the plaintiffs had not sufficiently established that ‘google’ is used as a term for search engines generally.
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