Advertising's new audiences

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Millan, E. S. ORCID: https://orcid.org/0000-0002-2421-2855 and Mittal, B. (2010) Advertising's new audiences. Journal of Advertising, 39 (3). pp. 81-98. ISSN 0091-3367

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Item Type:	Article
Refereed:	Yes
Divisions:	Life Sciences > School of Agriculture, Policy and Development > Department of Agri-Food Economics & Marketing
ID Code:	25177
Uncontrolled Keywords:	humor; determinants; antecedents; criticism; attitudes
Publisher:	American Academy of Advertising

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University of Reading