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Food marketing technology and contingency market valuation

Holloway, G. J. and Zwart, A. C. (1993) Food marketing technology and contingency market valuation. American Journal of Agricultural Economics, 75 (3). pp. 624-631. ISSN 0002-9092

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To link to this item DOI: 10.2307/1243569


Marketing activities are introduced into a rational expectations model of the food marketing system. The model is used to evaluate effects of alternative marketing technologies on the distribution of the benefits of contingency markets in agriculture. Benefits depend on two parameters: the cost share of farm inputs and the elasticity of substitution between farm and nonfarm inputs in food marketing. Over a broad spectrum of technologies, consumers are likely to be the net beneficiaries and farmers the net losers from the provision of contingency markets

Item Type:Article
Divisions:Life Sciences > School of Agriculture, Policy and Development > Department of Agri-Food Economics & Marketing
ID Code:30563
Publisher:Oxford University Press

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