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Demand, supply and willingness-to-pay for extension services in an emerging-market setting

Holloway, G. J. ORCID: and Ehui, S. K. (2001) Demand, supply and willingness-to-pay for extension services in an emerging-market setting. American Journal of Agricultural Economics, 83 (3). pp. 764-768. ISSN 0002-9092

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To link to this item DOI: 10.1111/0002-9092.00205


Although it may be wholly inappropriate to generalize, the most important resource available to a subsistence household is the total amount of time that its members have available to spend in productive enterprises. In this context, services that minimize the time that it takes to perform productive activities are valuable to the household. Consequently the household is willing to relinquish quantities of other resources in exchange for quantities of the time-saving service. These simple observations motivate a search for the values that subsistence households place on time-saving services. This search is especially important when it is realized that extension services promote productivity, enhance the surplus-generating potential of the household and can, as a consequence, promote immersion into markets that are currently constrained by thinness and instability. In this capacity, extension visitation has the potential to overcome one of the principal impediments to economic development, namely lack of density of market participation. In this article, we consider this issue in the context of a rich data set on milk-market participation by small-holder dairy producers in the Ethiopian highlands.

Item Type:Article
Divisions:Life Sciences > School of Agriculture, Policy and Development > Department of Agri-Food Economics & Marketing
ID Code:30566
Publisher:Oxford University Press

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