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Was the Australian meat and livestock corporations advertising efficient?

Holloway, G. J., Peyton, L. J. and Griffith, G. R. (2000) Was the Australian meat and livestock corporations advertising efficient? Australian Journal of Agricultural and Resource Economics, 44 (1). pp. 55-81. ISSN 1364-985X

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To link to this item DOI: 10.1111/1467-8489.00099


A theory of the allocation of producer levies earmarked for downstream promotion is developed and applied to quarterly series (1970:2–1988:4) on red-meats advertising by the Australian Meat and Live-stock Corporation. Robust inferences about program efficiency are contained in the coefficients of changes in promotion effort regressed against movements in farm price and quantity. Empirical evidence of program efficiency is inconclusive. While the deeper issue of efficient disbursement of funds remains an open question, there is evidence, at least, of efficient taxation.

Item Type:Article
Divisions:Life Sciences > School of Agriculture, Policy and Development > Economic and Social Sciences Division > Food Economics and Marketing (FEM)
ID Code:30698

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