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Communicating corporate social responsibility: empty promises or smart strategy?

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Brunner, C., Esch, F.-R. and Kinscher, N. (2012) Communicating corporate social responsibility: empty promises or smart strategy? In: Eisend, M., Langner, T. and Okazaki, S. (eds.) Advances in advertising research III. 9783834942913. Springer Gabler, Wiesbaden, pp. 105-117.

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Official URL: http://link.springer.com/chapter/10.1007/978-3-834...


Item Type:Book or Report Section
Refereed:Yes
Divisions:Life Sciences > School of Agriculture, Policy and Development > Department of Agri-Food Economics & Marketing
ID Code:33206
Uncontrolled Keywords:Corporate Social Responsibility, Branding, Signaling-Theory, CSR-Buffer, Crisis
Publisher:Springer Gabler
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