Accessibility navigation

Customer Tuchpoins marken- und kundenspezifisch managen

Lists
Tools

Esch, F.-R., Brunner, C., Gawlowski, D., Knörle, C. and Krieger, K. (2010) Customer Tuchpoins marken- und kundenspezifisch managen. Marketing Review St. Gallen, 27 (2). pp. 8-13. ISSN 1862-5991

Full text not archived in this repository.

It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing.

To link to this item DOI: 10.1007/s11621-010-0039-0


Item Type:Article
Refereed:Yes
Divisions:Life Sciences > School of Agriculture, Policy and Development > Department of Agri-Food Economics & Marketing
ID Code:33207
Uncontrolled Keywords:Branding, Customer Touch Points, Buying Cycle, Integrated Marketing Communications, Brand Experience
Additional Information:"Managing customer touch points for individual brands and customers"
Publisher:Springer
Altmetric
Deposit Details

University Staff: Request a correction | Centaur Editors: Update this record

Page navigation

See also