Accessibility navigation

Kapitalisierung von Marken: Starke Marken aufbauen und transferieren

Lists
Tools

Esch, F.-R., Brunner, C. and Spomer, O. (2012) Kapitalisierung von Marken: Starke Marken aufbauen und transferieren. Wirtschaftswissenschaftliches Studium, 41 (2). pp. 56-63. ISSN 0340-1650

Full text not archived in this repository.

It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing.


Item Type:Article
Refereed:No
Divisions:Life Sciences > School of Agriculture, Policy and Development > Department of Agri-Food Economics & Marketing
ID Code:33211
Uncontrolled Keywords:Branding, Brand Extension, Brand Alliances, Brand Architectures, Portfolio Advertising, Limited Editions
Additional Information:"Brand capitalisation: creating strong brands and transferring brand strength"
Publisher:Beck
Deposit Details

University Staff: Request a correction | Centaur Editors: Update this record

Page navigation

See also