An experimental test of response consistency in contingent valuationCamacho-Cuena, E., Garcia-Gallego, A., Georgantzis, N. and Sabater-Grande, G. (2003) An experimental test of response consistency in contingent valuation. Ecological Economics, 47 (2-3). pp. 167-182. ISSN 09218009 Full text not archived in this repository. It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing. To link to this item DOI: 10.1016/S0921-8009(03)00192-7 Abstract/SummaryWe compare hypothetical and observed (experimental) willingness to pay (WTP) for a gradual improvement in the environmental performance of a marketed good (an office table). First, following usual practices in marketing research, subjects’ stated WTP for the improvement is obtained. Second, the same subjects participate in a real reward experiment designed to replicate the scenario valued in the hypothetical question. Our results show that, independently of the degree of the improvement, there are no significant median differences between stated and experimental data. However, subjects reporting extreme values of WTP (low or high) exhibit a more moderate behavior in the experiment.
Altmetric Deposit Details University Staff: Request a correction | Centaur Editors: Update this record |