Accessibility navigation

A stated preference valuation of the non-market benefits of pollination services in the UK

Breeze, T.D., Bailey, A.P., Potts, S.G. and Balcombe, K.G.. (2015) A stated preference valuation of the non-market benefits of pollination services in the UK. Ecological Economics, 111. pp. 76-85. ISSN 0921-8009

Text - Accepted Version
· Please see our End User Agreement before downloading.

[img] Text
· Restricted to Repository staff only


It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing.

To link to this item DOI: 10.1016/j.ecolecon.2014.12.022


Using a choice experiment survey this study examines the UK public's willingness to pay to conserve insect pollinators in relation to the levels of two pollination service benefits: maintaining local produce supplies and the aesthetic benefits of diverse wildflower assemblages. Willingness to pay was estimated using a Bayesian mixed logit with two contrasting controls for attribute non-attendance, exclusion and shrinkage. The results suggest that the UK public have an extremely strong preference to avoid a status quo scenario where pollinator populations and pollination services decline. Total willingness to pay was high and did not significantly vary between the two pollination service outputs, producing a conservative total of £379M over a sample of the tax-paying population of the UK, equivalent to £13.4 per UK taxpayer. Using a basic production function approach, the marginal value of pollination services to these attributes is also extrapolated. The study discusses the implications of these findings and directions for related future research into the non-market value of pollination and other ecosystem services.

Item Type:Article
Divisions:Life Sciences > School of Agriculture, Policy and Development > Economic and Social Sciences Division > Food Economics and Marketing (FEM)
Life Sciences > School of Agriculture, Policy and Development > Biodiversity, Crops and Agroecosystems Division > Centre for Agri-environmental Research (CAER)
ID Code:39678


Downloads per month over past year

University Staff: Request a correction | Centaur Editors: Update this record

Page navigation