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The effect of accountability on loss aversion.

Vieider, F. M. (2009) The effect of accountability on loss aversion. Acta Psychologica, 132 (1). pp. 96-101.

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This paper investigates the effect of accountability-the expectation on the side of the decision maker of having to justify his/her decisions to somebody else-on loss aversion. Loss aversion is commonly thought to be the strongest component of risk aversion. Accountability is found to reduce the bias of loss aversion. This effect is explained by the higher cognitive effort induced by accountability, which triggers a rational check on emotional reactions at the base of loss aversion, leading to a reduction of the latter. Connections to dual-processing models are discussed.

Item Type:Article
Divisions:Arts, Humanities and Social Science > School of Politics, Economics and International Relations > Economics
ID Code:46538
Uncontrolled Keywords:Decision Making, Decision Making: physiology, Emotions, Emotions: physiology, Female, Humans, Male, Models, Psychological, Questionnaires, Risk Assessment, Risk-Taking, Social Perception, Social Responsibility, Young Adult

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