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Customer's online channel switching behaviour: the moderating role of switching cost

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Pourabedin, Z., Sok Foon, Y., Subhra Chatterjee, R. and Yin Ho, J. S. (2016) Customer's online channel switching behaviour: the moderating role of switching cost. Information, 19 (7). pp. 2961-2970. ISSN 1344-8994

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Item Type:Article
Refereed:Yes
Divisions:University of Reading Malaysia
ID Code:69700
Publisher:International Information Institute
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