Accessibility navigation

Items where Author is "Mete, Dr Melisa"

Up a level
Export as [feed] Atom [feed] RSS 1.0 [feed] RSS 2.0
[tool] Batch List
Group by: Item Type | No Grouping
Number of items: 5.

Erdogan, Gozde and Mete, Melisa (2023) A cross cultural study on customers’ engagement on value co-creation in big data concept: the moderating effect of privacy concerns: an abstract. In: Jochims, Bruna and Allen, Juliann (eds.) Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Cham, pp. 159-160. ISBN 9783031246869 doi:

Mete, Melisa, Erdogan, Gozde and Yuksel, Ruya (2022) Consumers’ attitudes and privacy concerns on value co-creation: a cross cultural study on big data perspective: an abstract. In: Academy of Marketing Science Annual Conference - World Marketing Congress, 1-4 JUN 2021, pp. 201-202. doi:

Mete, Melisa (2021) A study on the impact of personality traits on attitudes towards social media influencers. Multidisciplinary Business Review, 14 (2). ISSN 0718-3992 doi:

Davies, Gary, Rojas-Mendez, Jose, Whelan, Susan, Mete, Melisa and Loo, Theresa (2018) Brand personality: theory and dimensionality. Journal of Product & Brand Management, 27 (2). pp. 115-127. ISSN 1061-0421 doi:

Davies, Gary, Mete, Melisa and Whelan, Susan (2018) When employer brand image aids employee satisfaction and engagement. Journal of Organizational Effectiveness: People and Performance, 5 (1). pp. 64-80. ISSN 2051-6614 doi:

This list was generated on Thu Sep 21 19:05:37 2023 UTC.

Page navigation