Article

Champniss, G., Wilson, H.N. and Macdonald, E.K. (2015) Why your customers’ social identities matter. Harvard Business Review, 93 (1/2). pp. 88-96. ISSN 0017-8012

Champniss, G. (2013) Fit the brand to the social identity. Admap. pp. 10-12.

Champniss, G. (2013) Social Good, Personal Best: how a basic selfish desire may be just what business and society need. Admap, June. pp. 32-34.

Book

Champniss, G. and Rodes-Vila, F. (2011) Brand valued: how socially valued brands hold the key to a sustainable future and business success. Wiley. ISBN 9781119976677