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Number of items: 8. ArticleMiskell, P. (2004) Cavity protection or cosmetic perfection? Innovation and marketing of toothpaste brands in the United States and western Europe, 1955-1985. Business History Review, 78 (1). pp. 29-60. Book or Report SectionMiskell, P. (2019) Entertainment and the film industry. In: da Silva Lopes, T., Lubinski, C. and Tworek, H. J.S. (eds.) The Routledge Companion to the Makers of Global Business. Routledge, Abingdon. ISBN 9781138242654 Miskell, P. (2012) Unilever and its brands since the 1950s: competitive threats and strategic responses. In: Segreto, L., Bonin, H., Kozminski,, A. K., Manera, C. and Pohl, M. (eds.) European Business and Brand Building. Peter Lang, Brussels, pp. 29-50. ISBN 9789052017938 Miskell, P. (2009) The film industry in twentieth century Britain: consumption patterns, government regulation, and firm strategy. In: Coopey, R. and Lyth, P. (eds.) Business in Britain in the twentieth century: decline and renaissance. Oxford University Press, Oxford, pp. 306-329. ISBN 9780199226009 Miskell, P. (2007) Americanization and its limits: United artists in the British market in the 1930s and 1940s. In: Wiener, J. and Hampton, M. (eds.) Anglo-American media interactions, 1850-2000. Palgrave Macmillan, Basingstoke. ISBN 9780230521254 Miskell, P. (2004) Historians and film. In: Lambert, P. and Schofield, P. (eds.) Making history: an introduction to the history and practices of a discipline. Routledge, London, pp. 245-256. ISBN 9780415242554 ReportIvory, C., Miskell, P., Shipton, H., White, A. and Neely, A., (2007) The future of business school faculty. Report. Advanced Institute of Management Research, London. pp24. ISBN 9781906087050 BookMiskell, P. (2006) A social history of the cinema in Wales, 1918-1951: pulpits, coalpits and fleapits. University of Wales Press, Cardiff, pp224. ISBN 9780708318782 |