Items where Division is "Digitalisation, Marketing and Entrepreneurship" and Year is 2004
Number of items: 10. Clark, M. K., Smith, B. D. and McDonald, M. H. B., (2004) Understanding the devil: uncovering the detail of how effective CRM is implemented. Report. Henley Centre for Customer Management Gulliver, S. ORCID: https://orcid.org/0000-0002-4503-5448 (2004) Distributed multimedia quality: the user perspective. PhD thesis, Brunel University. Gulliver, S. R. ORCID: https://orcid.org/0000-0002-4503-5448 and Ghinea, G. (2004) Stars in their eyes: what eye-tracking reveal about multimedia perceptual quality. IEEE Transactions on Systems Man and Cybernetics Part A-Systems and Humans, 34 (4). pp. 472-482. ISSN 1083-4427 doi: https://doi.org/10.1109/TSMCA.2004.826309 Lane, D. C. ORCID: https://orcid.org/0000-0001-6658-7041 (2004) Rational agents or accomplished social actors? Systems Research and Behavioral Science, 21 (4). pp. 433-438. ISSN 1099-1743 doi: https://doi.org/10.1002/sres.650 Lane, D. C. ORCID: https://orcid.org/0000-0001-6658-7041 and Husemann, E. (2004) Movie marketing strategy formation with system dynamics: towards a multidisciplinary adoption/diffusion theory of cinema-going. In: Maier, F. (ed.) Komplexität und Dynamik Als Herausforderung Für Das Management. DUV, pp. 179-222. ISBN 3824482185 Lane, D. C. ORCID: https://orcid.org/0000-0001-6658-7041, Größler, A. and Milling, P. M., eds. (2004) Rationality in system dynamics. Systems Research and Behavioral Science, 21 (4). John Wiley & Sons, Ltd. Lane, D. C. ORCID: https://orcid.org/0000-0001-6658-7041, Größler, A. and Milling, P. M. (2004) Rationality in system dynamics: modelling human and organizational decision making. Systems Research and Behavioral Science, 21 (4). pp. 313-317. ISSN 1099-1743 doi: https://doi.org/10.1002/sres.641 Manwani, S. and Moon, S. (2004) Managing information overload. In: Truch, E. (ed.) Leveraging corporate knowledge. The Gower Developments in Business Series. Gower, Aldershot, pp. 199-210. ISBN 9780566085765 Mouncey, P. and Clark, M., (2004) Data: the weakest link or the core strength in CRM strategy. Report. Henley Centre for Customer Management Serif, T., Gulliver, S. ORCID: https://orcid.org/0000-0002-4503-5448 and Ghinea, G. (2004) Infotainment across access devices: the perceptual impact of multimedia QoS. In: ACM symposium on Applied computing 2004, March 2004, Cyprus, pp. 1580-1585. |