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Advertising, promotion, and the competitive advantage of interwar British department stores

Scott, P. M. and Walker, J. T. (2010) Advertising, promotion, and the competitive advantage of interwar British department stores. Economic History Review, 63 (4). pp. 1105-1128. ISSN 1468-0289

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To link to this article DOI: 10.1111/j.1468-0289.2010.00535.x


Item Type:Article
Refereed:Yes
Divisions:Henley Business School > International Business and Strategy
ID Code:16273
Publisher:Wiley-Blackwell

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