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Scoping study to identify factors influencing the acceptance of social CRM

Askool, S. S. and Nakata, K. (2010) Scoping study to identify factors influencing the acceptance of social CRM. In: UNSPECIFIED, pp. 1055-1060.

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To link to this article DOI: 10.1109/ICMIT.2010.5492888


Item Type:Conference or Workshop Item (Paper)
Refereed:Yes
Divisions:Henley Business School > Business Informatics, Systems and Accounting
ID Code:18075
Additional Information:This paper was presented at ICMIT 2010, held in Singapore, 2-5 June 2010.
Publisher:IEEE

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