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A semiotic analysis of persuasive technology: an application to obesity management

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Wiafe, I. and Nakata, K. (2010) A semiotic analysis of persuasive technology: an application to obesity management. In: 12th International Conference on Informatics and Semiotics in Organisations (ICISO 2010), 19-21 July 2010, Reading, UK, pp. 157-164.

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Item Type:Conference or Workshop Item (Paper)
Refereed:Yes
Divisions:Henley Business School > Business Informatics, Systems and Accounting
ID Code:18178
Uncontrolled Keywords:persuasive technology; captology; weight management systems; obesity management; semiotic analysis
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