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Farm animal welfare, consumer willingness to pay, and trust: results of a cross-national survey

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Nocella, G., Hubbard, L. and Scarpa, R. (2010) Farm animal welfare, consumer willingness to pay, and trust: results of a cross-national survey. Applied Economic Perspectives and Policy, 32 (2). pp. 275-297. ISSN 2040-5804

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To link to this article DOI: 10.1093/aepp/ppp009

Abstract/Summary

Higher animal welfare standards increase costs along the supply chain of certified animal-friendly products (AFP). Since the market outcome of certified AFP depends on consumer confidence toward supply chain operators complying with these standards, the role of trust in consumer willingness-to-pay (WTP) for AFP is paramount. Results from a contingent valuation survey administered in five European Union countries show that WTP estimates were sensitive to robust measures of consumer trust for certified AFP. Deriving the WTP effect of a single food category on total food expenditure is difficult for survey respondents; hence, a budget approach was employed to facilitate this process.

Item Type:Article
Refereed:Yes
Divisions:Faculty of Life Sciences > School of Agriculture, Policy and Development > Economic and Social Sciences Division > Food Economics and Marketing (FEM)
ID Code:19102
Uncontrolled Keywords:Animal welfare; certification; consumer trust; WTP; budget approach
Publisher:Oxford University Press

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