Accessibility navigation


Farm animal welfare, consumer willingness to pay, and trust: results of a cross-national survey

Nocella, G. ORCID: https://orcid.org/0000-0001-9625-6315, Hubbard, L. and Scarpa, R. (2010) Farm animal welfare, consumer willingness to pay, and trust: results of a cross-national survey. Applied Economic Perspectives and Policy, 32 (2). pp. 275-297. ISSN 2040-5804

[img]
Preview
Text - Accepted Version
· Please see our End User Agreement before downloading.

232kB

It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing.

To link to this item DOI: 10.1093/aepp/ppp009

Abstract/Summary

Higher animal welfare standards increase costs along the supply chain of certified animal-friendly products (AFP). Since the market outcome of certified AFP depends on consumer confidence toward supply chain operators complying with these standards, the role of trust in consumer willingness-to-pay (WTP) for AFP is paramount. Results from a contingent valuation survey administered in five European Union countries show that WTP estimates were sensitive to robust measures of consumer trust for certified AFP. Deriving the WTP effect of a single food category on total food expenditure is difficult for survey respondents; hence, a budget approach was employed to facilitate this process.

Item Type:Article
Refereed:Yes
Divisions:Life Sciences > School of Agriculture, Policy and Development > Department of Agri-Food Economics & Marketing
ID Code:19102
Uncontrolled Keywords:Animal welfare; certification; consumer trust; WTP; budget approach
Publisher:Oxford University Press

Downloads

Downloads per month over past year

University Staff: Request a correction | Centaur Editors: Update this record

Page navigation