Segmentation and customer insight in contemporary services marketing practice: why grouping customers is no longer enoughTools Bailey, C., Baines, P. R., Wilson, H. and Clark, M. (2009) Segmentation and customer insight in contemporary services marketing practice: why grouping customers is no longer enough. Journal of Marketing Management, 25 (3 & 4). pp. 227-252. ISSN 1472-1376 Full text not archived in this repository. To link to this item DOI: 10.1362/026725709X429737
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