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Justifying CRM projects in a business-to-business context: the potential of the Benefits Dependency Network

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Wilson, H., Clark, M. and Smith, B. (2007) Justifying CRM projects in a business-to-business context: the potential of the Benefits Dependency Network. Industrial Marketing Management, 36 (6). pp. 770-783. ISSN 0019-8501

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To link to this article DOI: 10.1016/j.indmarman.2005.09.008


Item Type:Article
Refereed:Yes
Divisions:Henley Business School > Marketing and Reputation
ID Code:22745
Publisher:Elsevier
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