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Creating and using customer insight: 12 rules of best practice

Smith, B., Wilson, H. and Clark, M. (2006) Creating and using customer insight: 12 rules of best practice. Journal of Medical Marketing, 6 (2). pp. 135-139. ISSN 1745-7912

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To link to this article DOI: 10.1057/palgrave.jmm.5050013


Item Type:Article
Refereed:Yes
Divisions:Henley Business School > Marketing and Reputation
ID Code:22804
Publisher:Sage

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