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Reputational management: ignore at your own peril

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Money, K. and Gardiner, L. (2005) Reputational management: ignore at your own peril. Handbook of Business Strategy, 6 (1). pp. 43-46. ISSN 1077-5730

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To link to this article DOI: 10.1108/08944310510556946


Item Type:Article
Refereed:Yes
Divisions:Henley Business School > Marketing and Reputation
ID Code:22928
Publisher:Emerald
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