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Relationship marketing in the not-for-profit sector: an extension and application of the commitment–trust theory

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MacMillan, K., Money, K., Money, A.H. and Downing, S. (2005) Relationship marketing in the not-for-profit sector: an extension and application of the commitment–trust theory. Journal of Business Research, 58 (6). pp. 806-818. ISSN 0148-2963 (special section 'The nonprofit marketing landscape')

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To link to this article DOI: 10.1016/j.jbusres.2003.08.008


Item Type:Article
Refereed:Yes
Divisions:Henley Business School > Marketing and Reputation
Henley Business School > Leadership, Organisations and Behaviour
ID Code:23053
Publisher:Elsevier
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