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A behavioural approach to CRM systems evaluation

McCalla, R., Ezingeard, J.-N. and Money, K. (2003) A behavioural approach to CRM systems evaluation. Electronic Journal of Information Systems Evaluation, 6 (2). ISSN 1566-6379

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Item Type:Article
Divisions:Henley Business School > Marketing and Reputation
ID Code:23274
Publisher:Academic Publishing Limited

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