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A conceptual model for acceptance of social CRM systems based on a scoping study

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Askool, K. and Nakata, K. (2010) A conceptual model for acceptance of social CRM systems based on a scoping study. AI & Society, 26 (3). pp. 205-220. ISSN 1435-5655

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To link to this article DOI: 10.1007/s00146-010-0311-5


Item Type:Article
Refereed:Yes
Divisions:Henley Business School > Business Informatics, Systems and Accounting
ID Code:24894
Uncontrolled Keywords:CRM; Web 2.0; Social CRM; TAM; Saudi Arabia; Developing countries
Additional Information:Special issue: Situated and embodied interactions for symbiotic and inclusive societies
Publisher:Springer
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