Corporate social responsibility in construction and engineering firms: key elements of effective strategy
Phua, F. T. T. and Loosemore, M. (2012) Corporate social responsibility in construction and engineering firms: key elements of effective strategy. In: Joint CIB W070, W092 and TG72 International Conference on Facility Management, Procurement Systems and Public Private Partnership - Delivering Value to the Community, 23-25 January 2012, Cape Town.
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Through multiple case studies of firms we argue that firms that have developed corporate responsibility strategies, albeit informally at first, do so by making intentional, informed and collective choices about CSR initiatives. More precisely, we point to the importance of considering corporate identity in making these choices and to the process of adaptive coordination, which includes both responding to and influencing the CSR environment. We conclude that CSR strategic landscape are determined more and more by the astute and careful management of a network of cooperative and competitive stakeholder interests which possess both tangible and intangible value to a firm.