The effects of information presentation on real estate market perceptions
Jin, C. and Gallimore, P. (2010) The effects of information presentation on real estate market perceptions. Journal of Property Research, 27 (3). pp. 239-246. ISSN 1466-4453
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To link to this article DOI: 10.1080/09599916.2010.518404
The study seeks to identify systematic differences in perception of the real estate market caused by the frames through which people obtain market information. We operationalise the frames through manipulation of data presentation in a commercial real estate market report, selectively controlling time scale, proportionality distortion and negative value presentation. Our findings suggest that such differences are real and their effects should be taken into account in the design and interpretation of market reports.