Context relevant persuasive interaction and design: consideration of human factors influencing B2C persuasive interactionAlhammad, M., M. and Gulliver, S. R. (2013) Context relevant persuasive interaction and design: consideration of human factors influencing B2C persuasive interaction. In: The 35th International Conference on Information Technology Interface (ITI), 24 Jun - 27 Jun 2013, Zagreb, Croatia, pp. 161-166. (ALHAMMAD, M.M., GULLIVER, S. R. (2013). Context Relevant Persuasive Interaction and Design: Consideration of Human Factors Influencing B2C Persuasive Interaction. The 35th International Conference on Information Technology Interface (ITI).)
It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing. Official URL: http://ieeexplore.ieee.org/xpl/login.jsp?tp=&arnum... Abstract/SummaryThe revolutions of electronic and mobile commerce have opened up unique opportunities for global marketing and business to consumer (B2C) persuasive interaction; with the aim of influencing user behavior. The success or failure of such persuasive interaction is impacted by cultural, social, and personal dimensions. Accordingly, failure to consider such dimensions risks the user forming a negative attitude towards retailer’s websites or mobile applications, which subsequently threatens customer behavior. A better understanding of human factors influencing the way people perceive B2C persuasive interaction is needed. This paper is introduces the concept of a context relevant persuasive interaction and proposes a guideline for designing relevant B2C persuasive interaction.
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