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Movie marketing strategy formation with system dynamics: towards a multidisciplinary adoption/diffusion theory of cinema-going

Lane, D. C. and Husemann, E. (2004) Movie marketing strategy formation with system dynamics: towards a multidisciplinary adoption/diffusion theory of cinema-going. In: Maier, F. (ed.) Komplexität und Dynamik Als Herausforderung Für Das Management. DUV, pp. 179-222. ISBN 3824482185

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Item Type:Book or Report Section
Refereed:Yes
Divisions:No Reading authors. Back catalogue items
Henley Business School > Business Informatics, Systems and Accounting
ID Code:38140
Publisher:DUV

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