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Do consumers want public or private bodies to monitor animal friendly production and marketing schemes? And does trust matter?

Boecker, A., Nocella, G. and Scarpa, R. (2006) Do consumers want public or private bodies to monitor animal friendly production and marketing schemes? And does trust matter? In: 99th EAAE Seminar, Trust and Risk in Business Networks, February 8-10, Bonn.

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Abstract/Summary

Producing according to enhanced farm animal welfare (FAW) standards increases costs along the livestock value chain, especially for monitoring certified animal friendly products. In the choice between public or private bodies for carrying out and monitoring certification, consumer preferences and trust play a role. We explore this issue by applying logit analysis involving socio-economic and psychometric variables to survey data from Italy. Results identify marked consumer preferences for public bodies and trust in stakeholders a key determinant.

Item Type:Conference or Workshop Item (Paper)
Refereed:Yes
Divisions:Faculty of Life Sciences > School of Agriculture, Policy and Development > Economic and Social Sciences Division > Food Economics and Marketing (FEM)
ID Code:39779

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