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Design

Luna, P. (2017) Design. In: Robbins, K. (ed.) The History of Oxford University Press. Volume 4: 1970–2004. Oxford University Press, Oxford, pp. 205-217. ISBN 9780199574797

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Abstract/Summary

The move of parts of OUP's publishing operation from London to Oxford in the 1970s allowed the creation of a centralised art and design department. Drawing on material in the OUP archives this chapter traces the kinds of work that this department undertook and the subsequent devolution of design activities to publishing divisions. Book design at Oxford is considered both stylistically and in response to technological changes. The relationship with the Printing House and its design standards, the search for standardisation and the need for economy, and the specialist design skills demanded by OUP's publications are recurring themes. Innovations in using overseas suppliers and in the introduction of desktop publishing technology are located in relation the the organization of the design function at OUP and its relationship to editorial policies.The chapter concludes with a consideration of the corporate identity system introduced in 1998, and its relationship to previous manifestations of 'Oxford style'.

Item Type:Book or Report Section
Refereed:Yes
Divisions:Faculty of Arts, Humanities and Social Science > School of Arts and Communication Design > Typography & Graphic Communication
ID Code:54186
Uncontrolled Keywords:typography, book design, corporate design; corporate identity; branding; editorial design, book production, computerized typesetting; desktop publishing; Oxford; OUP; phototypesetting; IBM; online publishing; university press; publishing imprints; publisher's marks
Publisher:Oxford University Press

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