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The imminent availability of a potent weight-loss medicine in pharmacies: public perception of effectiveness

Donyai, P. and Hasan, S. I. (2009) The imminent availability of a potent weight-loss medicine in pharmacies: public perception of effectiveness. In: The British Psychological Society Annual Conference, 2009, April 1-3, Brighton, UK. (Unpublished)

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Abstract/Summary

Orlistat is an effective weight-loss medicine, which will soon be available for purchase in pharmacies. We used a factorial experiment and found that informing people about the availability for purchase of this medicinal product previously only available on prescription resulted in higher ratings of perceived value and effectiveness compared to a natural health supplement even though we used the same statement about effectiveness. This positive perception of orlistat was not impaired by the provision of side-effect information. Orlistat will soon be available in pharmacies. Health professionals must act to prevent its misuse by those not overweight.

Item Type:Conference or Workshop Item (Poster)
Refereed:Yes
Divisions:Faculty of Life Sciences > School of Chemistry, Food and Pharmacy > School of Pharmacy > Pharmacy Practice Research Group
ID Code:5930

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