Willingness to pay for imported and seasonal foods: a UK survey
Arnoult, M., Lobb, A. and Tiffin, R. (2010) Willingness to pay for imported and seasonal foods: a UK survey. Journal of International Food & Agribusiness Marketing, 22 (3-4). pp. 234-251. ISSN 1528-6983
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To link to this article DOI: 10.1080/08974431003641331
We report results from an investigation into consumer preferences for locally produced foods. Using a choice experiment we estimate willingness to pay for foods of a designated origin together with certification for organic and free of genetically modified (GM)ingredients. Our results indicate that there is a preference for locally produced food that is GM free, organic, and produced in the traditional season.