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Fifty years on, is Life Cycle Theory still relevant? An exploration and development of Life Cycle Models within the contemporary non-profit context

Mitchell, S. L. and Clark, M. (2017) Fifty years on, is Life Cycle Theory still relevant? An exploration and development of Life Cycle Models within the contemporary non-profit context. In: British Academy of Management Conference, September 5th - 7th 2017, British Academy of Management Conference, Warwick Business School, pp. 1-26.

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Official URL: http://conference.bam.ac.uk/BAM2017/htdocs/confere...

Abstract/Summary

The purpose of this paper is to review and re-examine the popular Life Cycle Theory, developed over fifty years ago. In particular, the paper critically considers its theoretical relevance to contemporary non-profit sector exploring the theory – practice divide. It reviews extant application of Life Cycle models to non-profit organisations (NPOs) and presents an updated theoretical framework through which to understand the evolution of NPO engagement. Through underpinning the model with robust and relevant theory, it endeavours to act as a basis for future empirical research. The methodology used is narrative literature review supported by secondary research from specialist practitioner reports.

Item Type:Conference or Workshop Item (Paper)
Refereed:Yes
Divisions:Henley Business School > Marketing and Reputation
ID Code:72993
Uncontrolled Keywords:Non-profit, Life Cycle, Theory, Practice, Market Orientation

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