Accessibility navigation


Consumer anticipation: antecedents, processes and outcomes

Vichiengior, T., Ackermann, C.-L. and Palmer, A. (2019) Consumer anticipation: antecedents, processes and outcomes. Journal of Marketing Management, 35 (1-2). pp. 130-159. ISSN 1472-1376

[img] Text - Accepted Version
· Restricted to Repository staff only until 20 August 2020.

672kB

It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing.

To link to this item DOI: 10.1080/0267257X.2019.1574435

Abstract/Summary

Marketing managers use anticipation as a marketing tool, particularly for new or improved products. Academic interest in consumer anticipation has focused on its outcomes, especially effects on the forthcoming substantive consumption. However, inadequate attention has been given to consumer anticipation as a complex process per se. A systematic review of the literature arrives at a conceptual definition which sees consumer anticipation as a mental process by which consumers consider the physical, experiential, social, emotional, or behavioural consumption outcomes that are expected to accrue to the self from a yet to be realized consumption decision or experience. Antecedents of consumer anticipation, its underlying mental processes, and consequences are identified and discussed. Frameworks for operationalising consumer anticipation in practical contexts are discussed.

Item Type:Article
Refereed:Yes
Divisions:Henley Business School > Marketing and Reputation
ID Code:81294
Publisher:Taylor & Francis

University Staff: Request a correction | Centaur Editors: Update this record

Page navigation