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An investigation of existing and emerging segmentation practices in online social media networks

Fennemore, P., Canhoto, A. I. and Clark, M., (2011) An investigation of existing and emerging segmentation practices in online social media networks. Report. Henley Centre for Customer Management

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Item Type:Report (Report)
Divisions:Henley Business School > Marketing and Reputation
ID Code:83751
Publisher:Henley Centre for Customer Management

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