Accessibility navigation


Consumer trust in the food value chain and its impact on consumer confidence: a model for assessing consumer trust and evidence from a 5-country study in Europe

Macready, A. L., Hieke, S., Klimczuk-Kochańska, M., Szumiał, S., Vranken, L. and Grunert, K. G. (2020) Consumer trust in the food value chain and its impact on consumer confidence: a model for assessing consumer trust and evidence from a 5-country study in Europe. Food Policy. ISSN 0306-9192

[img] Text - Accepted Version
· Restricted to Repository staff only
· The Copyright of this document has not been checked yet. This may affect its availability.
· Available under License Creative Commons Attribution Non-commercial No Derivatives.

1MB

It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing.

To link to this item DOI: 10.1016/j.foodpol.2020.101880

Abstract/Summary

In order to measure consumer trust in food chain actors and its impact on consumer confidence in food and the technology with which it has been produced, a model was developed relating social trust, beliefs in trustworthiness, overall trust in food chain actors, and confidence in both the supply of food products and food technologies. Data were collected via an online survey in five European countries. Analysis provided support for the model and showed that consumer confidence is largely determined by consumer beliefs about the trustworthiness of food chain actors. In particular the beliefs about openness, and especially about the openness of food manufacturers, are strongly related to consumer confidence. Some national differences in trust and confidence exist. This instrument is shown to be suitable for monitoring the development of, and changes in, trust across countries over time.

Item Type:Article
Refereed:Yes
Divisions:Interdisciplinary centres and themes > Food Chain and Health
Interdisciplinary centres and themes > Institute for Food, Nutrition and Health (IFNH)
Faculty of Life Sciences > School of Agriculture, Policy and Development > Economic and Social Sciences Division > Food Economics and Marketing (FEM)
ID Code:89386
Uncontrolled Keywords:Consumer trust, consumer confidence, cross-national analysis, food supply chain, TrustTracker®
Publisher:Elsevier

University Staff: Request a correction | Centaur Editors: Update this record

Page navigation