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Stimulus-Organism-Response model for understanding autonomous vehicle adoption in the UK

Dzandu, M., Pathak, B. and Gulliver, S. (2020) Stimulus-Organism-Response model for understanding autonomous vehicle adoption in the UK. In: BAM2020 Conference in the Cloud, 2-4 September 2020. (In Press)

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Abstract/Summary

This paper outlines a conceptual model of the factors affecting the adoption of autonomous vehicles (AV) in the UK based on the stimulus-organism-response (S-O-R) model. By conducting a critical literature review of literature, 17 factors were identified which were classified based on the concerns of consumers, and the facilitating conditions, of the relevant stakeholders. A preliminary interview with 20 participants in the UK, uncovered three supplementary factors namely company reputation, social policy, and testing of the technology. The S-O-R model, designed to help understand the adoption of AV, is proposed with implications for future research and stakeholders within the AV ecosystem.

Item Type:Conference or Workshop Item (Paper)
Refereed:Yes
Divisions:Henley Business School > Business Informatics, Systems and Accounting
ID Code:91325

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