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The role of cultural values in consumers’ evaluation of online review helpfulness: a big data approach

Filieri, R. and Mariani, M. (2021) The role of cultural values in consumers’ evaluation of online review helpfulness: a big data approach. International Marketing Review. ISSN 0265-1335 (In Press)

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Item Type:Article
Refereed:No
Divisions:Henley Business School > Leadership, Organisations and Behaviour
ID Code:98443
Publisher:Emerald

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