Accessibility navigation


Employee perceptions of employers’ creativity and innovation: Implications for employer attractiveness and branding in tourism and hospitality

Ek Styvén, M., Näppä, A., Mariani, M. ORCID: https://orcid.org/0000-0002-7916-2576 and Nataraajan, R. (2022) Employee perceptions of employers’ creativity and innovation: Implications for employer attractiveness and branding in tourism and hospitality. Journal of Business Research, 141. pp. 290-298. ISSN 0148-2963

[img]
Preview
Text (Open Access) - Published Version
· Available under License Creative Commons Attribution.
· Please see our End User Agreement before downloading.

652kB

It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing.

To link to this item DOI: 10.1016/j.jbusres.2021.12.038

Abstract/Summary

Attracting and retaining high-quality employees is becoming an unrelenting challenge for many employers. Therefore, employer branding is a key developmental area for companies, as it aims to attract potential employees and to engage the current staff. This paper investigates how current employees in tourism and hospitality perceive their employers regarding the level of creativity and innovation in the workplace. The study adopts the Employer Attractiveness scale, with a specific focus on the component capturing aspects of creativity and innovation. An online survey and in-depth interviews were conducted with employees working in different areas of the tourism and hospitality sector in Sweden. The results suggest that many employees perceive their jobs as creative, and further indicate that the possibility of being creative and innovative at work is an important driver for employees to stay with their current employer. This factor also influences their intention to recommend employment at the company to others. Moreover, the results of this study suggest that the economic value in terms of total compensation is important for employees in the tourism and hospitality sector, as it affects intention to stay as well as likelihood to recommend.

Item Type:Article
Divisions:Henley Business School > Leadership, Organisations and Behaviour
ID Code:103321
Publisher:Elsevier

Downloads

Downloads per month over past year

University Staff: Request a correction | Centaur Editors: Update this record

Page navigation