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Consumer engagement with self-driving cars: a theory of planned behavior-informed perspective

Hollebeek, L. D., Menidjel, C., Itani, O. S., Clark, M. K. and Sigurdsson, V. (2023) Consumer engagement with self-driving cars: a theory of planned behavior-informed perspective. Asia Pacific Journal of Marketing and Logistics, 35 (8). pp. 2029-2046. ISSN 1355-5855

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To link to this item DOI: 10.1108/APJML-08-2022-0654


Purpose This study investigates the mediating role of consumer engagement (CE) in the relationship between perceived behavioral control (PBC) and purchase intent and the moderating role of perceived safety in the relationship between PBC and CE in the self-driving car (SDC) context. Design/methodology/approach To test the model, a sample of 368 consumers was deployed using partial least-squares structural equation modeling (PLS-SEM). Findings The findings reveal that consumers' SDC engagement mediates the relationship between PBC and their intent to purchase an SDC. Consumer-perceived SDC safety also moderates the association of PBC/engagement. Originality/value While prior research has examined consumer-based drivers of SDC adoption, understanding of consumers' SDC engagement-related dynamics and outcomes lags behind. Addressing this gap, we propose and test a model that explores consumers' SDC engagement vis-à-vis its drivers (perceived SDC safety/behavioral control) and outcomes (SDC purchase intent).

Item Type:Article
Divisions:Henley Business School > Marketing and Reputation
ID Code:109445
Publisher:Emerald Insight


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