Abstract/Summary

During the 1960s and 1970s a genre of filmmaking emerged in Iran, commonly known as Film-Farsi. The films produced in this period mainly focused on popular subjects such as romances, musicals and unrealistic heroic characters. The movie posters designed to represent these films were also intended to exaggerate these elements by using provocative imagery and a particular type of display lettering. These bold and dynamic letterforms were so popular and widely used that perhaps one can consider them the most significant component of film posters in that period. Lalezar is an attempt to revive the appealing qualities in this lettering genre and transform them into a modern display typeface. Although the main inspiration comes from a style of lettering that was used to represent the Persian language, here the objective is to design a typeface that can be used for most of the languages that use the Arabic script for their written communication. Lalezar is the winner of the 2nd prize in the Display Typefaces, Granshan 2016 and Certificate of Excellence in Type Design, TDC 2017.