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A cross cultural study on customers’ engagement on value co-creation in big data concept: the moderating effect of privacy concerns: an abstract

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Erdogan, G. and Mete, M. ORCID: https://orcid.org/0000-0001-9824-7682 (2023) A cross cultural study on customers’ engagement on value co-creation in big data concept: the moderating effect of privacy concerns: an abstract. In: Jochims, B. and Allen, J. (eds.) Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Cham, pp. 159-160. ISBN 9783031246869

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To link to this item DOI: 10.1007/978-3-031-24687-6_61


Item Type:Book or Report Section
Refereed:Yes
Divisions:Henley Business School > Marketing and Reputation
ID Code:112008
Publisher:Springer Cham
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