Abstract/Summary

Purpose The purpose of this paper is to explore the specific role of supply chain capabilities (SCCs) in the implementation of particular green strategies and the extent to which this relationship is contingent upon firm size. Design/methodology/approach A survey-based approach was used to empirically test the study hypotheses. Data that were collected from 225 senior logistics/supply chain managers across the automotive OEM and supplier base (predominantly from China, North America and Europe) were analyzed using moderated regression analyses. Findings SCCs contribute to effective green strategy implementation and their magnitude varies significantly with respect to green design, green purchasing and green manufacturing. Firm size has positive moderating effects on supply chain flexibility in both green design and green purchasing, and on supplier appraisal capability in both green purchasing and green manufacturing. However, unexpectedly, firm size negatively moderates not only supply chain management (SCM) skills/knowledge in both green design and green purchasing but also IT/IS support in green manufacturing. Research limitations/implications This paper adopted a cross-sectional survey design and was only conducted in the automotive industry which may affect the inferences of causality and generalizability beyond this sector. Practical implications Managers should consider whether the green strategies that they want to follow “fit” with their existing resources/capabilities and firm-level conditions, and accordingly develop and deploy appropriate SSCs for successful implementation. Originality/value The research contributes to the existing resource-based view literature by studying the capability–strategy link with its specific application to environmental management.